A Blog about Photography, Business, & Life

writing in the margins

I first want to start this by saying that I am no financial guru. However, I’ve realized that implementing what we learn can make an impact on our growth. The truth is, we all need help. A strength of entrepreneurs is knowing when to delegate and finding others with skills that you need to develop […]

I’m excited to inform you that Pereyra Photos will be hosting our very first Head Shot Pop Up. Headshots are expensive and I know that when you are first starting out you are counting all your pennies and thinking thoroughly before you invest. So pumped for this headshot pop-up, not only because I’ll be hanging […]

June 12, 2021—marked a pivotal moment in the lives of Crystal & Christina Mallett. This sister duo worked tirelessly behind the scenes to make their dream of opening a hair & nail salon come true. The excitement grew with every person that crowded the entrance to STUDIO 23 located at 46 State St. in downtown […]

Ever experienced being miles apart from your family for a long period of time? You may be reading this with a funny look on your face right now since we all experienced this loneliness in 2020. We all now know what it feels like to long to embrace a loved one. To be in the […]

As a fellow creative I know time can escape you. I know that life happens right in the middle of great flow or a deadline. But preparation in advance can be the buffer to help us continue in our creative adventure with peace of mind and a hint of professionalism. These 5 tips are tried […]

One of the most popular questions all photographers get asked is what should I wear for the photoshoot? If you too have this question I compiled a list of  10 tips to help you and the fam get camera ready.  I recently learned that it’s best to coordinate colors and outfits during school shopping season. […]

Calling all small business owners in the Capitol Region of NY. I got a couple questions for ya: Are you launching a new product or service? When was the last time you updated your profile image?  Do you have a boss bio that provides your ideal client a clear message of who you are, what […]

Checking in. How are you dreamer, action taker, industrious entrepreneur? The conclusion of 2021’s first quarter is here. Did you meet the goals you wanted to hit these past 3 months? What lessons did you learn? Any breakthroughs or special moments? I personally like to reflect on those questions at the end of each month. […]

Friend, have you heard about this amazing Tedx Talk by Simon Sineck titled “How Great Leaders Inspire Action.” If you haven’t, do yourself a favor and watch it before you continue reading. Seriously, I’ll wait. Now that your back. What were your take aways? Feel free to comment below, I’d love to hear your thoughts […]

As a business owner you have two choices when it comes to dealing with your peers. You can compete, or you can collaborate. I say take the higher road and build a community. What does that look like? Good question. I have fellow photographer friends who shoot weddings. They have built a strong sense of […]