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writing in the margins

What is Social Media Costing You?

Can I be honest with you? I’m exhausted from posting on social. Don’t get me wrong, I love engaging with people, and Motivation Mondays are a lot of fun, but creating content is a full-time job… scratch that, it’s more than a full-time job.

I’m always jotting down ideas. Drafting scripts or outlines and then creating and editing. It’s a lot. And while the process is enjoyable, I can’t help but feel guilty.

Guilty that I can be making better use of my time. I’ma keep really real, I’ve been posting on social pretty much every day for the last two years, I’ve made some really awesome connections, but no sales.

I know that social media is playing the long game and that people need to see something at least 7 times before they are inclined to invest in your service or product.

I understand this is a good opportunity to be patient. But patience doesn’t pay my bills.

I love to write and engage, but the studies that show how social media affects our brain are scary! Individuals that create social media software are the same individuals that make gambling addicting. Dopamine, the happy hormone, is released with every notification, like, share, or comment.

Did you know that there is such a thing as dopamine overload?

That’s when too much of the happy hormone is released in your body and whatever habit triggered you to release it, makes you want to engage in that action more. Then you crash because the body has released too much creating a lack of focus, fatigue, and even depression. If that sounds like an addiction, it’s kinda cause it is.

Knowing this information makes me feel guilty.

Guilty that I’m just adding to the noise.

Guilty that I’m teaching/supporting individuals to be on a social media hamster wheel.

Guilty that I’m contributing to the damage done to the brain.

I like to keep things encouraging on the blog, so sorry if this post is turning out to be a bummer.  I strongly believe that whatever you invest in, you should count the cost. Have you ever stopped to think:

  • What is social media costing me?
  • What am I gaining? (other than followers. Cause the end result is a loyal customer base right, not followers)
  • What am I loosing?

I recently asked myself these questions and here is a little diagram of what I sketched up.

Here’s the dilemma though. In 2021, if you want to run a business, social seems like the way to go.

I put limits on my phone. I hide my phone so I can be productive. I’m a scheduled person… but somehow these steps don’t seem to feel like enough.

So friend, what are your thoughts on social? Does it do more harm than good? Let’s keep the conversation going in the comments below.

  1. Angie says:

    Great points here! I’ve been thinking about that lately and how I’m having a hard time finding balance when it comes to posting and scrolling. I really want to set a schedule of when I post and when I scroll (which hopefully will be close to never, unless to engage lol) because I definitely find myself getting carried away often.

    • Alejandra Pereyra says:

      Yes. It’s not your fault. That’s how the app is designed. But it’s important to set boundaries and be intentional. I can’t wait to share some tips in the mastermind with you.

  2. JoAnnie says:

    If I have learned anything from this post is that I need to hide my phone and be more discipline with my time and put out more content than what I take in 😆. The harm is that i look at others when I just need to focus on my own creativity.

    • Alejandra Pereyra says:

      YES GIRL!!! Sometimes consuming content zaps your personal creativity. I’ve learned to have a cap for myself. To consume to get inspired. Then shut the distractions out and get to work. We need to allow our creative juice to flow. It’s trial and error but you are in moving in the right direction my friend. Love how you think. Can’t wait to see how your creativity continues to shine Queen.

  3. Wow I love your honesty! It wasn’t a downer post at all, it’s relatable!!! I took a social media break from posting and creating content for nearly a month and it was SOOOOOOOOOOOO needed.

    I love these thoughts and as always I learn so much from you. xo

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