A Blog about Photography, Business, & Life

writing in the margins

Community Over Competition

As a business owner you have two choices when it comes to dealing with your peers. You can compete, or you can collaborate.

I say take the higher road and build a community.

What does that look like? Good question.

I have fellow photographer friends who shoot weddings. They have built a strong sense of community by finding specific vendors. When they book a client they provide their bride and groom with a list or recommended vendors. My friends have a dream team. And when they work side by side their favorite makeup artist, venue, and caterer they provide their client an unforgettable experience. And when they are booked on a specific date of a dream client, they send that prospect to a fellow wedding photographer who too is apart of the dream team.

They could be in direct competition since they are based in the same area, they shoot in the same style, and provide pretty much the same experience. But they don’t. They choose to help one another creating such a powerful example of community over competition.

Some may think that they are giving money away. But I say they are building a tribe. A set of peers to grow with. As an entrepreneur, one thing that the 9-5 grind has that we don’t is co-workers. When we are in the beginning stages of our business before we have the means to sustain a dynamic team, we do it all on our own. Wouldn’t you much rather enjoy the company of a friend, to be a bouncing board and cheer you on when you want to throw in the towel? Let’s face it, running your own business is hard!

Creating community over competition is essential because we are not meant to do life alone.

I recently had an experience where my small tribe came through. I sprained my ACL and Chris from Brito Productions came to my aid. He is a member of my tribe. I invest in his services to help me build a stronger brand. When I was afraid of missing shots for a client photoshoot because I wasn’t at my best, he took time out of his day at short notice to come and shoot with me. This is a prime example that when life happens, you need people in your corner.

Tell me friend, how are you building your tribe?

  1. Krista says:

    I’m a firm believer in community over competition! The community spirit shines through your work, no matter what you do.

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