A Blog about Photography, Business, & Life

writing in the margins

3 Tips to Build a Strong Foundation for Your Business

So you are thinking about opening your own business?

But you’re hesitant. The thought of owning your own business is exciting but then the wave of negative thoughts start to kick in. They sound something like this:

Where do I even begin? Am I too old to start from scratch? Shouldn’t I just get something steady and provide for my babies? I’m not a good marketer, and the thought of advertising makes makes me queasy.

I felt the same exact way. We all had that sleazy sales experience, and we don’t want to be that person. Good news, you don’t have to be.

Here are 3 Tips to help you build a strong foundation for your business.

  1. WHY?

Why is a tough question that stands all on its own. It’s easy to describe who you are working for, what you do, and when & where you will be doing it. You can even explain how it will be done. Those questions are external. But I challenge you to stop and think about your why.

Why is an internal question that needs recognition.

I know it’s personal and a challenge to look within and really ask yourself why? But it’s super important to do so.

Remember that making money is a result not a reason. So, tell me friend, why did you choose this specific vocation?

2. WHO?

Who are you serving? I know you may think that anyone with a credit card is your client but pump the breaks for a second. That mentality won’t get you very far. In fact, it may cause you to burn out—trying to be all things to everyone just isn’t practical. This is your business. Who would you love to work with? If you could write a biography of your ideal client—what would you write? But Alejandra, I’m not a good writer. I hate writing… no worries. Here’s a free printable t to help you figure out who your ICA (Ideal Client Avatar) is. (CLICK THE BOLD)


Change your perspective on the sleezy sales experience.

Marketing is really just a fancy way to say: how can your product or service help solve your ideal client’s problem.

It’s simply communication.

We sale and are sold to every day. For an exercise, think of the brands you love. We all have one or six. Pick your top three. Now go to their website. Check out their about us section. What’s their mission? Why are you attracted to this particular brand over others? What problems did they fix for you? How did they communicate that to you? Why are they your favorite brand? Do you feel pushed to purchase? No. You made that investment willingly and you will repeat that investment gladly.

That’s all you are doing with your ideal client. So, stop hyperventilating and just talk to your client the way your favorite brands talk to you. That wasn’t so bad now was it?

Ok. Now it’s game time. Get off the internet, unless you are training your perspective and get to work! Can’t wait to see what these three tips do for your business. I know they’ve helped mine out immensely!

  1. MaryBeth says:

    This is a great article with awesome information. Well done!

  2. Sonya says:

    Thank you! I’m now feel more qualified, confident and ready to run and market my brand effectively. Thank you for all your guidance. I’m so grateful I found you!

    • Alejandra Pereyra says:

      Your words are music to my ears Sonya. Thank you for being an action taker and putting in the work.

Leave a Reply

Your email address will not be published.